Digital Marketing Specialist Ref. No: 7703

For our Client - international company - we are looking for candidates for a position of: Digital Marketing Specialist.

Region: Kraków, małopolskie

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Requirements:

• Bachelor’s degree / Master’s degree in Business Administration, Digital Marketing, Marketing Communications, Information technology or a related field
• 1 to 3 years of experience in digital marketing with a strong emphasis on demand generation or email marketing automation.
• Extended expertise of email marketing automation tactics
• Strong knowledge of Marketo as an email marketing automation system
• Experience with CMS systems required. Knowledge of Sitecore is a plus
• Knowledge of Salesforce.com & other CRM systems is a plus
• Knowledge of Microsoft Office suite (Word, Excel, Power Point)
• Digital marketing technology literacy, including a high degree of competency with marketing automation
• Understanding of both traditional and digital media, with experience collaborating/ working alongside media and PR agencies
• Strong ability in content writing
• Strong ability to work with diverse global teams with great collaboration skills
• Highly articulate with an excellent command of written English. Any additional language is an asset.
• Experience measuring performance, creating dashboards, and drawing insights for further optimization
• Cultural sensitive / International Mindset
• Ability to work independently and manage multiple projects amongst ad-hoc requests

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Responsibilities:

The Digital Marketing Specialist is responsible for supporting and overseeing e-mail marketing campaigns & activities that deliver upon set business objectives, as well as in charge of content implementation on dedicated platforms. This position requires knowledge of the digital marketing & email marketing industry to coordinate with the global digital & regional team.

RESPONSIBILITY & SPECIFIC ACCOUNTABILITIES: 

• Manage the development and execution of email marketing campaigns, including commercial and product communication updates (including both internal & external communications) by working closely with EMEA IND Marketing team
• Oversee Dynamic Content creations for translated communications
• Support in the creation of marketing landing pages & set up of related assets
• Collaborate with creative & digital team and regional marketing teams to develop digital marketing activities to support campaign strategies and business goals
• Provide analysis and reporting on digital projects/campaigns and placements, and email campaigns with recommendations on optimizations 
• Support in updating content related regional blog posts on the company’s website
• Generate demand and build pipeline through effective planning and execution of marketing automation activities
• Keeping up to date with industry best practice and monitoring activities of competitors in their email marketing strategy

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We offer:

• Challenging work in an international environment under highest standards
• Attractive benefits and bonus system
• Friendly work environment
• Opportunity to work with people from different cultures and nations
• Job stability and flexible working time

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